问HN:关于提高消费类/P2P应用参与度的建议?
大家好!我在寻找一些有消费科技或P2P应用经验的朋友们的建议 :) 我是一个应用程序的联合创始人,这个应用旨在鼓励同一城市或社区的宠物主人之间互相交换宠物照看,而不是花钱请保姆。目前这个服务是完全免费的,人们常常表示他们喜欢这个想法。在过去的三个月里,我们获得了400多名用户(总计超过500名),大多数用户位于旧金山湾区。但我们目前面临的一个挑战是,实际上进行宠物照看的用户并不够多。
在设计这个应用时,我们借鉴了P2P应用和平台,如Facebook Marketplace、Airbnb、Grindr和Tinder。这个应用的工作方式是,用户首先设置自己的个人资料,包括自己和宠物的照片、宠物的信息、以及按天和时段(早上、下午、晚上)划分的可用时间。然后,用户可以看到一个按距离排序的宠物主人和他们宠物的网格视图,距离自己最近的会优先显示。一旦点击他们的个人资料,用户可以自动发送消息询问对方的可用性,以帮助照看宠物。最后,用户可以通过我们的调度系统请求宠物照看,选择照看的时长、日期等。为了帮助他们建立宠物主人网络,我们设立了一个无现金的时间交换系统,用户可以通过帮助他人照看宠物来赚取小时积分,然后可以使用这些积分请求更长时间或更频繁的宠物照看。
我们理解,信任和安全是任何宠物主人的首要考虑,因此我们鼓励用户先进行一些聊天并线下见面,然后再决定是否进行宠物照看。最近我们还推出了面部验证功能,以便用户可以验证自己是真实的人。一旦完成验证,他们的个人资料上会有一个蓝色勾选标志,表示他们已通过验证。但仍然,使用这个应用的人并不够多。许多人是因为我们的营销活动而注册的,但可能在使用后就放弃了。有些人进行了聊天并询问了他人的可用性,但并没有成功安排宠物照看,真正安排宠物照看的用户很少。
我们目前的系统缺少什么?我们可以改进哪些方面?我们如何才能让更多用户接受免费的宠物照看理念,并更频繁地使用我们的应用?我们也在积极征求用户的反馈,但我想同时向其他创始人、开发者以及有P2P和消费科技经验的人请教。非常感谢!
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Hi all! Looking for tips from folks with consumer tech/P2P app experience :) I’m a co-founder of an app that encourages pet parents within the same city/neighborhood to swap pet-sitting instead of paying $$ for a sitter. It’s completely free right now, and people often say they love the idea. We gained 400+ users in the past 3 months (500+ total), with most of them based in the Bay Area. But one challenge we have right now is that not enough people have actually swapped pet-sits.<p>When designing the app, we took inspiration from P2P apps and platforms like Facebook Marketplace, Airbnb, Grindr and Tinder. How the app works is that you first set up your profile with info like photos of yourself and your pets, your pet’s info, your usual availability broken down by day and periods (morning, afternoon, evening). Then you’ll see a grid view of all pet parents and their pets sorted by distance, with the ones closest to you shown first. Once you click on their profile, you can automatically shoot them a message asking for their availability to help you pet-sit. Finally, users can request a pet-sit using our scheduling system where they can choose the length of the pet-sit, what day(s) they need it, etc. To help them build a pet parent network, we have a cash-less, time exchange system where users can earn hour credits by helping others pet-sit. Then they can use the hour credits earned to request for longer, more frequent pet-sits.<p>Understand that trust and safety is top of mind for any pet parents, so we encourage users to chat a little and meet offline first before committing to a pet-sit. We also rolled out a facial verification feature lately so users can verify that they’re a real person. Once they do that, their profile will have a blue check mark badge indicating that they’re verified. But still, not enough people actually use the app. Many of them signed up for the hype from our marketing efforts but probably abandoned the app. Some of them chatted and asked for other’s availability that just didn’t work out, but few people actually scheduled any pet-sits.<p>What’s missing from our current system? What can we improve on? How can we get more users to embrace the idea of free pet-sitting and use our app more often? We’re actively asking users for their feedback too, but thought I’d also ask fellow founders, developers and people with P2P and consumer tech experience. Many thanks