我在 Product Hunt 的发布:好与坏,以及机器人

1作者: mightyalex16 天前原帖
发布策略 在这一点上,我已经完全放弃在产品猎人(PH)上发布,但我仍然会在那儿发布每个新产品以获取反向链接。我几乎不打开这个平台,除非是我认识并想支持的人的产品,我才会进行投票。 我没有做好准备,就直接发布了Text2Note。我故意选择在星期六发布,认为这样可以增加被推荐的机会,但考虑到当天发布的其他160个产品,这个机会依然很小。 人们正在疯狂地构建产品!虽然其中很大一部分只是带有等待名单的着陆页。 产品猎人每天主观地选择大约十个产品进行推荐。在这种情况下,只有8个产品被选中。Text2Note被选中真是个奇迹。 至于其他产品,告别吧!没有人会看到它们,它们甚至没有竞争的机会。 如果产品猎人推荐了你,那确实是有意义的。很多真实的人会注意到你的产品。产品猎人的竞争者远远落后,带来的访问量仅为个位数。 结果与流量 Text2Note最终排名第4,获得了240多个赞。 网站获得了400多个独立访客:36%来自美国,12%来自印度,3%来自英国。 它仅获得了10个注册,但考虑到人们需要输入信用卡信息来获取免费试用,这也算可以接受。 在产品猎人上的帖子带来了来自目录、博客和新闻通讯的其他反向链接,均提到了Text2Note。 我没有准备好受众,甚至没有一群朋友准备好投票。我没有请求任何人给我点赞,也没有在任何地方提到投票。毕竟这符合产品猎人的规则。所有的投票都是来自我不认识的人。 通过我的个人账户在X、LinkedIn、Reddit和Hacker News上发布并没有对投票产生太大影响,最终转化为6个查看到投票的转换。 观察与警示 像往常一样,我收到了很多垃圾信息,都是一些人以非常低的价格提供有机点赞。在他们过去客户的作品集中,我看到了一些在产品猎人上发布的前三名产品。谁知道这是否真实,还是他们只是因为这些产品是前三名而添加的。 那天我没有更好的事情可做,所以我打开了发布仪表板,密切关注所有的点赞。一些来自在产品猎人上非常活跃的知名人士的投票被添加后又在一段时间后消失了。也许它们是机器人,或者他们被支付去提升其他产品。我可以通过看到他们在当天其他发布上的投票和评论来确认这一点。 机器人评论。很多。也许甚至所有的评论。我对每一条我认为是AI写的评论都回复了一个机器人表情,但即使是对那些我真心回复的评论,我也不能100%确信它们是真实的。
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Launch Strategy<p>At this point I have completely given up launching on PH, but I&#x27;m still posting each new product there for the backlink. I barely open it and even protest voting unless it&#x27;s a product from a person I know and want to support.<p>I didn&#x27;t prepare and just posted Text2Note. I posted intentionally on Saturday thinking it would increase the chance to get featured, but still that chance was small considering the other 160 products posted that day.<p>People are building like crazy! Although a large portion of those are just landing pages with waitlists.<p>Product Hunt subjectively selects just a dozen to be featured each day. In this case it was just 8 products. It&#x27;s a miracle how Text2Note got selected.<p>As for the other products, good bye! No one will see them and they don&#x27;t even have a chance to compete.<p>If PH features you, it actually matters. A lot of real people notice your product. PH competitors are far behind, bringing single-digit visitors.<p>Results &amp; Traffic<p>Text2Note ended up in position #4 with 240+ upvotes.<p>The website got 400+ unique visitors: 36% from US, 12% India, 3% UK.<p>It got only 10 signups, but it&#x27;s okay considering people have to enter their CC details for the free trial.<p>The post on PH brought other backlinks from directories, blogs, and newsletters featuring Text2Note.<p>I haven&#x27;t prepared an audience or even a group of friends ready to vote. I haven&#x27;t asked anyone for an upvote. I haven&#x27;t mentioned voting anywhere. It&#x27;s in the PH rules after all. All the votes are from people I don&#x27;t know.<p>Posting from my personal accounts on X, LinkedIn, Reddit, and Hacker News didn&#x27;t affect the voting much. Resulted in 6 view-to-vote conversions.<p>Observations &amp; Red Flags<p>As standard, I got all the spam messages from people offering organic upvotes for a very cheap price. In the portfolios of their past clients, I could see top 3 products launched on PH. Who knows if this is true or they just added them because they are top 3.<p>I didn&#x27;t have a better thing to do that day, so I had the launch dashboard open and closely followed all the upvotes. Some votes from well-known people who are very active on PH were added and then disappeared after some time. Maybe they&#x27;re bots, maybe they got paid to boost another product instead. I could confirm this by seeing their vote and comment on other launches that day.<p>Bot comments. A lot. Maybe even all of them. I replied with a robot emoji emoji to each that I thought was written by AI, but even for the ones I genuinely replied to, I am not 100% convinced they are real.