你在把事情复杂化。只需解决一个实际问题。（我的SaaS达到了每月3,600美元的经常性收入）
我看到很多人在尝试打造能够带来被动收入的产品时犯了同样的错误。
你找到一个你认为完美的产品创意，然后进行一些市场调研，发现别人已经做过了。你得出结论，事情结束了，已经有人做过这个了，所以你必须重新开始，寻找一个新的完美创意。<i>这就是第一个错误的结论。</i>
接着，你尝试寻找一个能够改变世界、重塑整个行业的创意。你花了几个小时寻找这样的创意，但大多数人最终都没有找到。你得出结论，也许创业并不适合你，你应该回到朝九晚五的工作中。<i>这就是第二个错误的结论。</i>
现在你已经没有创意了。你不知道该去哪里寻找新的想法，什么有趣的东西都没有出现，而其他人却抢走了你本该想到的好点子。你得出结论，你根本不够有创意，无法想出好的点子。<i>这就是第三个错误的结论。</i>
这已经是三次出局了。
现在，让我们看看这三个结论为什么都是错误的：
<i>有人已经实现了这个创意</i>
你是说有人已经验证了市场需求的存在，并且人们愿意为解决方案付费？还是说这个商业模式已经占据了市场上所有的客户，所有的客户？仅仅因为商业X解决了问题Y，并不意味着世界上每一个经历问题Y的人都知道商业X的存在。
事实上，你可以构建完全相同的解决方案，仍然能够占据市场的一部分。然而，更好的方法是找到你对这个创意的独特理解，以更好地服务于商业X可能忽视的特定人群。
<i>你的创意必须改变世界才值得去构建</i>
真的是这样吗？你上一次为一管牙膏付钱是什么时候？你买它是希望它能改变你的生活吗？你甚至没有考虑过要买它吗？你只需要从解决人们面临的问题开始。如果你的解决方案对他们有价值，他们会通过给你他们辛苦挣来的价值（钱）来回报你。是时候停止把自己想象成史蒂夫·乔布斯了，这只会拖慢你的进步。
现在，这个简单的想法会随着你收到客户反馈而不断变化，并逐渐塑造成真正符合人们需求的东西。最终，你可能真的会拥有一个改变世界的产品，但这一切都始于解决一个真实的问题。
<i>你不够有创意，无法想出好的点子</i>
你并不需要特别有创意才能找到一个好点子。只需关注你自己经历过的问题。这可以是在你的日常生活中、在工作中、在你有经验的行业里，或者在你热爱的事物中。首先要寻找的是问题，而不是解决方案。你的生活没有问题吗？恭喜你，佛陀。对于其他人来说，找到一个有潜力的问题并不会花太长时间。
我希望通过这篇文章，帮助你们突破无休止寻找完美创意的障碍。真正的工作在于不断改进产品，逐渐将其塑造成真正优秀的东西。你应该把时间花在这里。
不要寻找百万美元的创意，只需解决一个真实的问题。
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I see so many people making this same mistake when trying to build the product that’s going to make them passive income.<p>You find what you think is the perfect idea for a product, then you do a little market research and find out someone else has built it already.<p>You conclude that it’s over. It’s already been done so you have to start all over again and find a new perfect idea. <i>That’s the first wrong conclusion.</i><p>Then you try finding the idea that’s going to change the world, that will reinvent the whole industry. You spend hours searching for an idea like this and most of you never find it. You conclude that maybe entrepreneurship isn’t for you and you should go back to the 9-5. <i>That’s the second wrong conclusion.</i><p>Now you’re all out of ideas. You have no clue where to look for new ones, nothing interesting comes to you, and everyone else takes all the good ideas that you should’ve thought of. You conclude that you’re simply not creative enough to come up with good ideas. <i>That’s the third wrong conclusion.</i><p>That's three strikes. You’re out.<p>Now, let’s look at why all these three conclusions are wrong:<p><i>Someone has already built the idea</i><p>You mean that someone has already validated that demand exists and that people are willing to pay for a solution? Or do you mean that this business has taken every single customer that exists on the market, like every last one? Just because business X solves Y problem doesn’t mean that every person in the world who experiences Y problem knows about business X.<p>The truth is, you could build the exact same solution and still capture your share of the market. However, the better approach is to find your unique spin on the idea to better serve a specific group of people that business X might miss.<p><i>Your idea has to change the world to be worth building</i><p>Does it? When was the last time you paid for a tube of toothpaste? Did you buy it hoping it would change your life? Did you even think twice about buying it? You just need to start by solving a problem that people experience. If your solution is valuable to them, they will tell you by giving you their hard-earned value (money) in return. It’s time to stop thinking of yourself as Steve Jobs, it’s just holding you back.<p>Now, this simple idea will change over time as you receive customer feedback and start shaping it into something that people really want. Eventually, you might actually find yourself with a product that changes the world, but it all starts with just solving a real problem.<p><i>You’re not creative enough to come up with a good idea</i><p>You don’t have to be especially creative to find a good idea. Just look at problems you experience yourself. This could be in your day-to-day life, at work, in an industry you have experience in, or in something you’re passionate about. Start by simply looking for a problem, not a solution. Is your life problem-free? Congrats, Buddha. For the rest of you, it shouldn’t take long to find a problem with potential here.<p>What I want to achieve with this post is to get some of you over the barrier of endlessly searching for perfect ideas. The real work is in constantly improving the product to slowly shape it into something that’s really good. That’s where you should be spending your time.<p>Don’t look for a million-dollar idea, just solve a real problem.