问HN:当你的产品需要用户改变行为时,如何推动其采用?

3作者: kassidycurrey4 天前原帖
我正在开发一款产品,其价值主张依赖于用户采纳一种新行为。 我们知道,行为的改变并不是因为某样东西“可能”会更好。人们通常会坚持使用熟悉的工具,除非有明确的激励、低摩擦的体验或强有力的社会证明。因此,我们在引导这种变化时,力求做到有意识和有计划。 对于那些曾经开发过要求用户尝试新事物或不适行为的产品的人: 是什么真正推动了用户的采纳? 是用户教育、激励措施,还是社区的推动力?你们是从一个小众市场开始,然后逐步扩展的吗? 有没有什么框架,或者是你们从个人错误中学到的经验?非常希望听到你们的故事、教训,或者任何想分享的内容。谢谢!
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I’m working on a product where the value proposition depends on users adopting a new behavior.<p>We know behavior doesn&#x27;t shift just because something “could” be better. People stick to familiar tools unless there’s a clear incentive, a low-friction experience, or strong social proof. So we’re trying to be intentional about how we guide that change.<p>For those who’ve built products that asked users to do something new or uncomfortable:<p>What actually moved the needle for adoption?<p>Was it user education, incentives, or community-led momentum? Did you start with a small niche and expand?<p>Any frameworks or even personal mistakes you learned from? Would love to hear your stories, lessons, or anything you&#x27;d like to share. Thanks!