问HN:明天推出SaaS – 选择终身优惠还是订阅?

1作者: pankaj9296大约 19 小时前原帖
我明天就要发货,但在定价上遇到了困扰。 产品简介:ViralFeed.ai 帮助创建和发布用户生成内容(UGC)的“钩子 + 演示”视频,以推广您的产品演示。 目前有两个选项: - 订阅制 – 每月 $19,逐步提升至 $99(积分每月重置) - 终身优惠 – 一次性支付 $99,适用于早期用户(配额与 $19/月相同) 担忧: - 终身优惠可能吸引寻求便宜的用户,从而影响未来的月经常收入(MRR) - 仅靠订阅可能会减缓早期的市场反响和反馈 - 支持和基础设施成本虽然低,但并非零(渲染 + 存储) 如果您先尝试了终身优惠,是否对后续增长或客户流失造成了负面影响? 相反,如果您跳过了终身优惠,是否后悔错过了启动时的增长高峰? 任何经验分享或建议都非常感谢。 (发货后会分享完整数据;为了避免看起来像垃圾信息,应用链接会放在第一条评论中。)
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I ship tomorrow and I’m stuck on pricing. Product (one-liner for context): ViralFeed.ai helps create &amp; publish UGC &quot;hook + demo&quot; videos promoting your product demo.<p>Two options on the table: - Subscription – $19&#x2F;mo → $99&#x2F;mo tiers (credits reset monthly) - Lifetime deal – $99 one-time for early adopters (same quota as $19&#x2F;mo)<p>Concerns:<p>LTD may attract deal-hunters and kill future MRR<p>Subscription alone may slow early traction &#x2F; feedback<p>Support &amp; infra cost are low but not zero (Rendering + storage)<p>If you’ve tried LTD first, did it hurt later growth or churn? Conversely, if you skipped LTD, did you regret missing the launch spike?<p>Any war stories or heuristics appreciated. (Will share full numbers post-launch; link to the app in the first comment to avoid looking spammy.)