问HN:明天推出SaaS – 选择终身优惠还是订阅?
我明天就要发货,但在定价上遇到了困扰。
产品简介:ViralFeed.ai 帮助创建和发布用户生成内容(UGC)的“钩子 + 演示”视频,以推广您的产品演示。
目前有两个选项:
- 订阅制 – 每月 $19,逐步提升至 $99(积分每月重置)
- 终身优惠 – 一次性支付 $99,适用于早期用户(配额与 $19/月相同)
担忧:
- 终身优惠可能吸引寻求便宜的用户,从而影响未来的月经常收入(MRR)
- 仅靠订阅可能会减缓早期的市场反响和反馈
- 支持和基础设施成本虽然低,但并非零(渲染 + 存储)
如果您先尝试了终身优惠,是否对后续增长或客户流失造成了负面影响?
相反,如果您跳过了终身优惠,是否后悔错过了启动时的增长高峰?
任何经验分享或建议都非常感谢。
(发货后会分享完整数据;为了避免看起来像垃圾信息,应用链接会放在第一条评论中。)
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I ship tomorrow and I’m stuck on pricing.
Product (one-liner for context): ViralFeed.ai helps create & publish UGC "hook + demo" videos promoting your product demo.<p>Two options on the table:
- Subscription – $19/mo → $99/mo tiers (credits reset monthly)
- Lifetime deal – $99 one-time for early adopters (same quota as $19/mo)<p>Concerns:<p>LTD may attract deal-hunters and kill future MRR<p>Subscription alone may slow early traction / feedback<p>Support & infra cost are low but not zero (Rendering + storage)<p>If you’ve tried LTD first, did it hurt later growth or churn?
Conversely, if you skipped LTD, did you regret missing the launch spike?<p>Any war stories or heuristics appreciated.
(Will share full numbers post-launch; link to the app in the first comment to avoid looking spammy.)