请问HN:为什么我的SaaS没有需求,而竞争对手却做得很好?

4作者: drvroom3 天前原帖
我开发了一款视频领域的SaaS产品。我们正在做一切能让它成为优秀产品的事情。例如,存储、编码、处理、轻度转换和分享。唯一我看到我们还没有做到的就是全面编辑和自动发布到社交媒体。 我已经在所有渠道(除了HN)发布了信息,但我并没有看到太多需求。我们清楚地看到,无论是大企业还是小企业,都能从我们的SaaS中受益,实际上可以为他们的员工节省至少10小时的时间。我们的初步测试显示它运行良好。 现在SaaS销售是否出现了低迷,还是我们做错了什么?我很确定是后者。 为什么企业,尤其是市场营销/销售领导者或产品经理,对我们的SaaS不感兴趣?我的竞争对手研究显示他们正在快速增长。 然而,当我们在1:1功能比较中明显提供更多价值时,我却无法让任何人免费使用它。 我是不是漏掉了什么?所有的营销是否都转向了谷歌的付费广告或X、TikTok上的网红营销?我们没有大(甚至中等规模的)预算。 当中小企业和大公司连回复都不回复时,我该如何销售我的SaaS?
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I built a SaaS in the video space. We are doing everything that makes it a great product. For example, storage, encoding, processing, minor transformation, sharing. The only thing I see that we haven&#x27;t done yet is full scale editing, auto posting to social.<p>I posted to all channels (except HN) yet I don&#x27;t see much demand. We clearly see how businesses, small and large, could benefit from our SaaS saving their staff at least 10 hours for real. Our initial testing shows it works great.<p>Is there slump in SaaS selling or are we doing something wrong. I am pretty sure it is the later.<p>Why businesses, especially marketing&#x2F;sales leaders or product managers, won&#x27;t show interest in our SaaS. My competition research shows they are growing fast.<p>Yet, I can&#x27;t get anyone to use it for free when we clearly add more value for 1:1 feature comparision.<p>Am I missing something? Has all marketing changed to paid campaigns on Google or Influencer marketing on X, TikTok? We don&#x27;t have a big (or even medium size) budget.<p>How do I sell my SaaS to SMBs and large corporations when they don&#x27;t even reply.