启动 HN：Kenobi（YC W22）——为每位访客个性化您的网站
嘿，HN！我们是来自 Kenobi 的 Rory、Chris 和 Felix（<a href="https://kenobi.ai">https://kenobi.ai</a>）。Kenobi 允许您为任何网站添加基于 AI 的内容个性化。作为网站所有者，您只需像集成聊天机器人一样，通过脚本标签安装我们的个性化小部件。作为访客，您可以与小部件互动（目前通过提供公司名称），Kenobi 会根据您的需求更改网站内容。
我们在这里构建了一个任何人都可以尝试的演示：<a href="https://kenobi.ai/start">https://kenobi.ai/start</a>
我们相信，网络的许多部分即将从静态转变为动态，因为大型语言模型（LLM）在转换渲染的 HTML 方面非常擅长。目前，我们专注于 B2B 登陆页面内容（而不是应用程序用户界面），因为在提高漏斗顶部的入站转化率方面有很多商业机会。
我们今天的 Kenobi 之旅漫长而曲折。您可能会注意到帖子标题中提到我们参加了 YC 的 2022 年冬季批次（我知道在 YC 的狗年里，四年几乎是古老的）。Kenobi 是我们最初想法的重大转变，我们当时以一个名为 Verdn 的公司获得了 YC 的接受，该公司通过 API 进行可追踪的环保捐款。自夏季以来，我们一直在尝试不同的想法……我们最初从为外部营销活动制作个性化 UI 截图开始，但后来人们告诉我们，他们希望对自己的网站进行改造[0]——因此我们构建了一个代理工作流程，以研究访客的公司，并为他们“预渲染”登陆页面的更改。最终，让人们在冷外部营销活动中融入个性化 URL 的过程过于繁琐[1]。此外，人们不断要求我们为他们的入站流量执行此操作，因此我们的当前版本应运而生。
现在，使用 Kenobi，您可以选择希望自定义的页面，并选择希望动态化的 [文本] 元素。您可以为这些元素定义自定义提示指令，当有人访问您的页面时，我们的代理工作流程会研究他们的公司，并尽快呈现更新的内容，通常在几秒钟内[2]。每次发生这种情况时，您还会在 Slack 中收到通知，以便您知道谁在使用您的网站。
我们一直在尝试一些功能，例如生成看起来与页面设计相得益彰的自定义图像，以及引入公司数据源，以便根据访客的行业和理想客户画像（ICP）展示合适的案例研究。我们请求最多的功能是去匿名化流量，以便 Kenobi 的个性化可以在访客访问您的页面时自动发生——这一功能即将推出，因为目前您必须指定来源。
我们惊讶于通过了解谁（很可能）在页面上并请求个性化体验，我们获得了多少商业价值。我们看到的响应率是我们通常从跟进访问我们网站的公司中获得的三倍。
这个领域已经有很多参与者，每个人似乎都有自己的角度。我们非常希望听到大家对个性化互联网未来的看法！
来自伦敦的问候！
P.S. - Chris 录制了一个视频，展示了目前的 Kenobi 全流程体验，您可以在这里查看 <a href="https://www.loom.com/share/bc0a82a2f2fd40f695315bae80e8f5d8" rel="nofollow">https://www.loom.com/share/bc0a82a2f2fd40f695315bae80e8f5d8</a>
[0] - 许多人尝试过 AI “微型网站”生成器，但发现仅为达成交易而管理一个或多个独立网站的维护工作繁重且低效。
[1] - 尽管我们为预生成的网站更改提供了 CSV 导出和 Clay 集成选项，但让人们将这些 URL 融入他们的电子邮件序列（每个人使用不同的工具）似乎几乎不可逾越，除非我们构建出自己的序列软件。
[2] - 我们在研究步骤中使用轻量级基础模型和基于实际内容的搜索，并通过另一个轻量级 LLM 处理和我们自己优化速度的领域特定语言（DSL）将其转换为标记更改。
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Hey HN! We’re Rory, Chris, and Felix from Kenobi (<a href="https://kenobi.ai">https://kenobi.ai</a>). Kenobi lets you add AI-based content personalization to any website. As a site owner, you install our personalization widget with a script tag, just like you would for e.g. a chatbot integration. As a visitor, you interact with the widget (right now by providing a company name) and Kenobi changes the site content to suit you.<p>We’ve built a demo that anyone can try here: <a href="https://kenobi.ai/start">https://kenobi.ai/start</a><p>We believe that large parts of the web are about to go from being static to dynamic because of how adept LLMs are at transforming rendered HTML. And right now we’re focussing on B2B landing page content (as opposed to application UIs) because there is a lot of commercial opportunity for increasing top-of-funnel inbound conversions.<p>Our journey to Kenobi today is a long and snaking one. You may notice from the post title that we did YC’s Winter 2022 batch (I know that 4 years is practically ancient in YC-dog-years). Kenobi is a hard pivot from our original idea that we got accepted into YC with — a company called Verdn which did trackable environmental donations via an API. Since the summer, we’ve been hacking on different ideas… We started with personalized UI screenshots for outbound campaigns, but then people told us they wanted transformations to their actual site[0] — so we built an agentic workflow to research a visitor-company and “pre-render” changes to a landing site for them. Ultimately, there was too much friction in getting people to incorporate personalized URLs into their cold outbound campaigns[1]. Besides, people kept asking for us to do this for their inbound traffic, and so our current iteration was born.<p>Right now with Kenobi you pick a page that you’d like to make customizable, and choose [text] elements that you’d like to make dynamic. You can define custom prompting instructions for these elements, and when someone visits your page, our agentic workflow researches their company, and presents the updated content as quickly as possible, usually within a few seconds.[2] You also get a ping in Slack every time this happens so you know who is using your site.<p>We’ve been experimenting with features such as generating custom imagery that actually looks good and native to the page design, and pulling in company data sources so that e.g. the right case study can be presented based on a visitor’s industry and ICP profile. Our most requested feature is deanonymizing traffic so that Kenobi’s personalization can happen automatically as visitors land on your page — this is coming very soon, as right now you have to specify where you’re coming from.<p>It’s surprised us just how much business value we’ve gotten from knowing who (most probably) is on the page and asking for a personalized experience. We’ve seen response rates 3x of what we would normally from following people up from companies we know visited our site.<p>There are many players in this space already, and everyone seems to have their own angle. We are keen to hear thoughts on what people think the future of the personalized internet looks like!<p>Cheers from London!<p>P.S. - there's also a video that Chris recorded showing the end-to-end Kenobi experience right now <a href="https://www.loom.com/share/bc0a82a2f2fd40f695315bae80e8f5d8" rel="nofollow">https://www.loom.com/share/bc0a82a2f2fd40f695315bae80e8f5d8</a><p>[0] - Many of them had tried AI “microsite” generators but found the maintenance of managing a separate website(s) just for closing deals to be burdensome and inefficient.<p>[1] - Despite having a CSV export and Clay integration option for our pre-generated website changes, getting people to weave the URLs into their email sequences (everyone uses different tools) seemed almost insurmountable without building what would ostensibly be our own sequencing software.<p>[2] - We use light foundation models with grounded search for the research step, and translate these into markup changes via another light LLM pass and our own DSL which is optimized for speed.