Gartner的炒作周期描述的是一种例外，而非规则。
人们通常相信这些理论，因为他们只挑选出少数符合的周期，而忽视了大量不符合的周期。Gartner的炒作周期并不描述每一个炒作周期，而是描述了极少数的那些，实际上确实取得了一些成果的周期。但像往常一样，给一个概念起个花哨的名字，人们就会开始相信它，仿佛这是一种自然法则。实际上，它描述的是自然法则的一个例外。能够真正跨越“失望低谷”的技术屈指可数。
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People believe in them as a rule because they cherry pick the few cycles that conform and ignore the massive number of cycles that don’t conform. Gartner hype cycles don’t describe <i>every</i> hype cycle. They describe a miraculously small number of them, the ones that actually bore some fruit. But as usual, give a concept a fancy name and people will start believing in it as though it were some law of nature. In reality, it describes an exception to the actual law of nature. There are a handful of technologies that ever passed the “trough of disillusionment.”