问HN:这里的每个人都讨厌广告吗?

1作者: chistev9 天前原帖
首先,我不喜欢广告。 当我观看美国体育赛事,比如NBA时,我对需要忍受的广告数量感到惊讶。这与观看足球(足球)形成了鲜明的对比。我觉得即将到来的国际足联世界杯可能会采用美国式的广告模式。 在我使用手机上的移动应用时,我讨厌必须等待那些令人烦恼的广告消失。当我在观看YouTube视频时,我最讨厌的就是在我正享受内容时,广告突然出现。 在我使用Facebook的时候,我讨厌它充斥着广告,几乎无法使用。 我看到这里有很多人抱怨广告,最近的一个例子是关于LinkedIn的首页讨论 - https://news.ycombinator.com/item?id=47613981#47614309。 但如果大家都这么讨厌广告,为什么公司还要花费数十亿美元在广告上?显然广告是有效的……不是吗? 在我多年的上网经历中,我从未点击过广告进行购买(好吧,有一次是因为一个关于购买便宜域名的广告吸引了我,但那是唯一的一次),但我听说广告并不总是关于即时转化,更重要的是将自己植入你的脑海中。因此,每当你需要与那个广告相关的服务或产品时,你就会在心理上被吸引到那个品牌。 这对我来说是有道理的,即使它有些操控性。 但是如果你如此讨厌广告,你认为人们该如何为他们的产品或服务创造知名度?难道他们应该完全依赖口碑传播吗?有没有成功的产品/公司仅仅依靠口碑而成功并扩展的例子?你讨厌的只是广告的干扰性,还是特别讨厌个性化广告?或者你根本就反对广告? 和我聊聊。我不是想争论,只是想学习。 编辑:这就是让我对Reddit失去兴趣的原因,我只能使用旧版Reddit。
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First off, I don&#x27;t like ads.<p>When I&#x27;m watching American sports like the NBA, I&#x27;m surprised by the amount of ads you have to sit through. It&#x27;s a stark contrast to watching football (soccer). Although I think the upcoming FIFA World Cup is going to adopt the American-style ad model.<p>When I&#x27;m using a mobile app on my phone, I hate having to wait for the disruptive ads to go away. When I&#x27;m watching a YouTube video, I hate when ads come up just as I&#x27;m really enjoying the content.<p>Back when I was using Facebook, I hated how infested with ads it was. It was almost unusable.<p>I see people here complaining about ads a lot, and a recent example is the front-page thread here about LinkedIn - https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=47613981#47614309<p>But if they are hated so much, why do companies spend billions of dollars on ads. They clearly work... don&#x27;t they?<p>In all my years on the internet, I&#x27;ve never clicked on an ad to make a purchase (okay there was one time when a particular ad on buying cheap domains appealed to me, but that was the only time), but I&#x27;ve read that ads are not always about immediate conversions, but also about embedding themselves in your mind. So whenever you are in need of a service or product related to what you saw on that ad, you&#x27;d be psychologically drawn to that brand.<p>It made sense to me, even if its manipulative.<p>But if you hate ads so much, how do you propose people create awareness for their products or services, should they rely strictly on word of mouth? Are there examples of successful products&#x2F;companies that succeeded and scaled purely by word of mouth? Is it just the disruptive aspect of ads that you hate, the personalized ads specifically? or are you fundamentally opposed to ads in general?<p>Talk to me. I&#x27;m not picking a fight, just trying to learn.<p>Edit: It&#x27;s what ruined Reddit for me, and I can only use old reddit.