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我和我的联合创始人过去9个月一直在打造我们的初创公司。说实话，大多数创始人在创业初期并没有清晰的方向，我们也不例外。在最初的4到5个月里，我们听到了关于问题、解决方案、客户、价值等各种建议。我们明白，仅有一个想法是不够的。客户、问题、解决方案、价值和定价的完美结合至关重要。经过一段时间，我们意识到了这一点，并将我们的产品定位在这个交汇点上。接下来的阶段是最艰难的。“为什么客户会选择你而不是其他类似的工具？”讲故事、搜索引擎优化、着陆页等等，但你仍然没有达到目标。所有的建议在这里都停止了。因为没有现成的手册可以破解这个难题。这就是为什么大多数投资者会关注你产品的市场 traction（用户增长）。想法 + 解决方案 + traction ≈ 投资。在“想法 + 解决方案 + traction”的阶段，痛苦的日子是最真实的，这也是你内心真正坚韧的创始人形象形成的地方。 100条私信，无人回复。 10多个功能更新，无人回应。 50多个演示电话，没有真正的转化。尽管如此，你仍然在不断完善、打磨，并在1%的希望与99%的失败现实之间徘徊。今天我们获得了10多个客户，但回首过去，我们无法得出任何逻辑结论来解释我们是如何走到这一步的，因为我们的旅程仍然在90%的失败和10%的希望的错觉悖论中摇摆不定。

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I and my co-founder have been building my startup for past 9 months. Lets be practical, most founders don't have clarity at Day 0. Same goes for us.Initial 4 - 5 months, hearing all those advices on Problem, solution, customer , value blah. We get it. Idea alone is not enough. Perfect junction of Customer, problem, solution, Value and pricing matters a lot. At some time, we realise this and we position our product in this junction.Next stage is the toughest one. "Why would customer choose you over similar existing tools?". Story telling, SEO, landing page blah, blah, still you are not there yet.All the surrounding advices stop here. Because no playbook exists to crack this.Thats why most investor look for traction in your product. Idea + solution + traction ~= investment.Painful days are those in this phase "Idea + solution + traction", is where real thick skin founder persona within you is built.100 Dms, no response10+ feature updates no response50+ demo calls, no real conversion.Still you keep refining, polishing and moving in paradox of 1% hope, ignoring 99% failure reality.Today we got 10+ customers but, looking back we could not derive any logical conclusion on how we got here, because our journey was and still is now swinging in delusion paradox of 90% failure and 10% hope.

创业者的一天在99%的失败与1%的希望之间摇摆不定。