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我正在创建Veevo Health（veevohealth.com），这是一家提供预防性CT血管造影心脏扫描的初创公司，旨在让人们对自己的心脏健康有更清晰的认识和信心。我之前做过简短的公告，现在想分享一篇分为三个部分的长文：1）我们为什么要做这件事，2）我们的进展，3）我们面临的挑战。我非常希望能得到社区对我们挑战的反馈。首先，为什么：我开始这个项目是因为我的父亲在年轻时因突发心脏病去世。我自己也面临更高的风险（胆固醇偏高、家族病史以及南亚遗传因素）。我希望能有一种方法，让我对自己的心脏健康有长期的信心，同时也帮助其他人过上没有心脏病的生活。我最初考虑的是血液检测，但发现一半心脏病患者的血液检测结果是正常的。因此，我决定从问题的根源入手：心脏动脉中的斑块积聚，这种情况可能在数十年间缓慢而无声地发展，通常没有任何症状。这促使我开始研究CT血管造影心脏扫描，因为这是唯一一种非侵入性的方法，可以让人们清晰地了解自己的心脏动脉。它的主要优势在于能够捕捉到软斑块，而软斑块占总斑块的80%，并且是更具风险的类型。其次，我们的进展：我们推出了早期访问的网站，并在几个地方进行了公告。我们对开始收到的兴趣和注册人数感到惊讶，而且这个数字还在不断增长。看到我们的理念和产品与人们产生共鸣，这让我们感到非常鼓舞。第三，挑战。主要有两个方面： * 医疗合规性非常严格。每个合作伙伴和每个州都需要大量的文书工作。这非常耗时且资源消耗大。 * 社交媒体营销很困难。我们需要在社交媒体（如Instagram）上不断发布内容，并进行合作，以接触更广泛的受众。我们仍在摸索如何做到这一点。不过，幸运的是，我们的定价得到了人们的认可。目前，自费的CT血管造影通常在2000到3000美元之间，并且在获取转诊方面存在很多障碍。我们能够在大多数地方以约800美元的价格提供转诊、扫描和后续服务，客户对此表示满意。我们非常希望能得到您的反馈，特别是如果您曾处理过医疗合规或直面消费者的医疗营销。谢谢，阿尔文

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I’m building Veevo Health (veevohealth.com), a startup offering preventive CT angiogram heart scans to give people clarity and confidence in their heart health. I had made a brief announcement before; I wanted to share a longer post in three parts on: 1) why we’re doing it, 2) our progress, and 3) where we’re struggling. I’d love to get feedback from the community on our challenges.First, why: I started working on it because my dad passed away at a young age from a sudden heart attack. I’m at a higher risk too (elevated cholesterol, family history, and south asian genetics). I wanted something that gave me confidence in my heart health long term as well as helped other people live a life free of heart disease.I was first looking into blood tests, but I found half of the people who get heart attacks have normal blood test numbers. So I decide to tackle the source of the problem: plaque buildup in our heart arteries, which can develop slowly and silently over decades, often without any symptoms.This got me to working on CT angiogram heart scan, because it’s the only non-invasive way we can give people a clear picture of their heart arteries. It’s main strength is that it captures the soft plaque, which is 80% of total plaque and the riskier kind.Second, our progress: We launched our website for early access and announced in a couple places. We’ve been surprised by the amount of interest and signups we started getting and it’s constantly growing. It’s very encouraging to see that our belief and our product are resonating with people.Third, challenges. They are mainly two: * Healthcare compliance is brutal. Every partner and every state require a ton of paperwork. It’s very time and resource consuming. * Social media marketing is hard. We need to post constantly on socials (like Instagram) and get collabs to reach out to wider audience. We’re still figuring out how to do it.Fortunately though, our pricing is resonating with people. Currently, self-pay CT angiograms are typically $2,000–$3,000 and have a lot friction in getting referrals. We’re able to offer referrals, scan, and follow-up for ~$800 in most places and our customers are liking that.We’d love your feedback, especially if you’ve who’ve dealt with healthcare compliance or direct-to-consumer healthcare marketing.Thanks, Arvind

Veevo Health：构建预防性CT心脏扫描（进展与挑战）