问HN：早期阶段需要市场推广策略吗？
我的初创公司尚未盈利。上周我参加了一个当地的人工智能初创公司聚会，并参加了一些由大公司市场团队的成员主办的市场进入（GTM）办公时间。
我被告知市场进入策略是必要的，需要专业的帮助，它将指导我如何进行增长活动（冷邮件）、品牌塑造（颜色）等。而我无法获得客户，可能是因为我没有市场进入策略，随后还收到了邀请，进行更深入的市场进入咨询（收费）。
由于我还没有成功获得任何客户，我无法排除这种可能性。但我几乎看完了所有关于如何获得第一个客户的YC视频。
1. 在视频中从未提到过市场进入策略，更不用说作为强制要求了。
2. 实际上，在Aaron Epstein的一段视频中，真诚的手动邮件效果最佳，配合精准的理想客户画像（ICP），这根本听起来不像是市场进入策略，这只是执行一个硬编码的步骤，不需要任何策略。
在我决定是否与这些市场进入专家合作，或是遵循YC和其他人推荐的线性、严格的步骤之前，我很想听听你们的看法。
时间就是金钱，因此我在寻求建议。
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My startup is pre-revenue. Last week i was in one of the local AI Startup meet up, and attended some GTM office hours hosted by some folks from big company marketing team.<p>Was told Go to market strategy is necessary, need professional helps, it will guide how i run growth campaigns(cold emailing), branding(color). and that i am not able to aquire customer maybe because i don't have a go-to-market strategy, and later on followed by a invitation for deeper GTM consultation(paid).<p>Because i haven't successfully gotten any customer, i cannot rule-out this possibility. But i've watched almost all YC videos on how to get first customer,<p>1. having a GTM is never mentioned not to mention as a mandate<p>2. in fact, from one of the Aaron Epstein's video, a sincere, manual, email works best, with a razor sharp ICP, this doesn't sound GTM at all, it's just doing this one, hard-coded step, no strategy is needed.<p>I would love to hear from you folks on your take before i either go work with these GTM folks, or follow the linear, hardcore step that YC/others have recommended.<p>Time is money thus asking for advices.