AMA：我是埃里克·里斯（《精益创业》的作者）以及新畅销书《不可腐蚀》的作者。
大家好，你们可能还记得我，曾写过《精益创业》和《创业之道》这两本书。
自从我写下《精益创业》已经过去了十五年，在这段时间里，我见证了许多事情。在大型企业和小型初创公司、非政府组织和政府机构，几乎在你能想到的每个行业中。
我帮助了很多人创造了许多令人惊叹的公司，但我也看到过许多可能出错的方式。我们的行业中存在一种黑暗面，我们常常不愿意谈论。
我不断看到一些优秀的公司逐渐偏离了它们创立时的使命。这并不是因为有人某天醒来决定要做坏事，而是因为它们所依赖的结构慢慢将它们拉向了那个方向。我称这种拉力为“财务引力”。
我们都经历过看到自己喜爱或钦佩的公司被扭曲和破坏到面目全非的过程；直到它们变成了曾经的壳，甚至更糟。我想要理解其中的原因。我也想知道我们所有人可以做些什么来阻止这种情况的发生。
我新书《不可腐蚀》是我试图解释塑造组织的无形力量，以及少数几家公司（如好市多、巴塔哥尼亚和诺和诺德）是如何成功地构建以抵抗引力并在数十年甚至数百年中蓬勃发展的。
在这个过程中，我创立了长期股票交易所，与杰里米·霍华德共同创办了一个名为Answer.AI的人工智能研发实验室，并帮助了一些知名公司的治理（是的，包括Anthropic）。
我不会假装我已经完全弄明白了这一切，但我可能在“好公司为何变坏”这个问题上花费了比健康更久的时间。欢迎随时问我任何问题！
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Hey gang, you may remember me from such books as _The Lean Startup_ and _The Startup Way_.<p>It's been fifteen years since I wrote The Lean Startup, and in that time I've seen some things. In both big companies and tiny startups, NGOs and governments, in almost every industry you can name.<p>I've helped a lot of people create a lot of amazing companies, but I've also seen so many ways this can go wrong. There's a darkness in our industry that we often don't talk about.<p>I kept watching good companies drift away from the missions they were founded on. Not because anyone woke up one day and decided to be evil, but because the structure they were built on slowly pulled them there. I call that pull "financial gravity."<p>We've all experienced watching a company we love or admire be warped and broken beyond recognition; until it's a husk of its former self, or worse. I wanted to understand why. And I wanted to know what all of us can do to stop that from happening.<p>My new book _Incorruptible_ is my attempt to explain the invisible forces that shape organizations, and how a handful of companies (like Costco, Patagonia, and Novo Nordisk) have successfully been structured to resist gravity and thrive for decades -- or even centuries.<p>Along the way, I founded the Long-Term Stock Exchange, co-founded an AI R&D lab called Answer.AI with Jeremy Howard, and helped a number of notable companies with their governance (yes, including Anthropic).<p>I won't pretend I have this all figured out, but I've probably spent more time than is healthy on the "why do good companies go bad" question. Ask me anything!