问HN:我迷茫了。如何定义理想客户画像(ICP)?
我成功地与一家小众行业的客户完成了试点项目。但我很难接触到其他客户。<p>与此同时,我们通过横向拓展吸引了一些客户,但在失去了一些SEO关键词后,这种情况发生了变化。<p>许多导师和投资者建议我们专注于狭窄的理想客户画像(ICP),但由于尝试的原因,我们还没有取得成功,反而失去了自然流量。<p>我该怎么办?我应该回退吗?<p>我感到迷茫和沮丧。
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I successfully completed a pilot with a customer in niche industry. But it’s difficult for me to reach out to other customers.<p>In the meantime, we had inbound customers for our horizontal approach until we lost some SEO keywords.<p>Many mentors and investors recommended us to focus on narrow ICP, but it hasn’t worked for us yet while losing the organic traffic because of the tries.<p>What should I do? Should I rollback?<p>I’m lost and frustrated.