为什么人们一旦开始营销，就会突然看到这么多竞争对手？
我被问过很多次这个问题：使用IdeaGrit（https://ideagrit.foundersailab.com/）和直接使用ChatGPT之间有什么区别？
每次我回答这个问题时，我都觉得自己只能提供部分答案。我的思路很零散。因此，我决定在这里记录我的想法，并清楚地展示两者之间的区别。
几个月前，我加入了一个有约500人的WhatsApp频道。当一个社区变得足够庞大时，你会开始注意到有趣的模式。
我注意到的一件事是：无论是谁在频道中宣布要推出产品，大家通常都会遵循同样的模式。“听起来太棒了。”“我一定会使用它。”“迫不及待想试试。”
当然，我并不认为人们是在故意撒谎。大多数时候，人们只是出于善意。他们不想成为那个听起来消极的人。
但我也认为，很多人甚至没有注意到这种协调的行为。这只是对他人想法的最自然反应。
我认为这不仅是一个社区问题，而是人类的反应。赞同比挑战要容易得多。
我在Reddit上看到一篇热门帖子，问道：为什么人们一开始做市场营销时，突然觉得有这么多竞争对手？
我觉得这个问题非常有趣。当你还在构建阶段时，世界似乎很安静。你专注于自己的产品、功能和路线图。你甚至可能觉得自己的想法相当独特。
但当你开始营销时，生活突然变得严峻。因为现在你不仅仅是在构建。你还在尝试销售。
而当你尝试销售时，你被迫真正关注市场。竞争对手突然无处不在。恐惧开始蔓延。
你开始思考：为什么这些竞争对手在我终于开始营销时才出现？但也许他们一直都在。你的大脑之前只是有意识地避免看到他们。营销揭示了单靠构建是不够的幻觉。
这也是为什么直接使用通用大型语言模型（LLM）有时会变得棘手。
在人工智能领域，有一个概念叫做AI谄媚。它意味着大型语言模型有时会根据它们认为用户想听到的内容来调整回答，而不是提供准确、有用或合理的信息。
这种行为可以有多种形式。助手可能会在你的观点太弱时仍然表示赞同。在你问“你确定吗？”后，它可能会放弃正确的答案。它可能会过快地验证你的信念、决策、产品想法，甚至自我形象。它可能会以一种让你感觉良好的方式赞美你的工作，但实际上并没有帮助你看到真相。
这种行为听起来是否和我之前在WhatsApp频道中描述的相似？我认为是的。在这两种情况下，这都是一种非常人性化的反应。
一周前，我发布了一篇关于如何使用著名的产品设计框架CIRCLES在Gumroad上快速找到第一个数字产品进行销售的帖子。（https://xianli.substack.com/p/how-to-use-the-circles-framework）
反馈非常热烈。人们不断告诉我这很有用。
你可能在与LLM聊天几个小时后也能得到类似的结果。但关键字是“几个小时”。早期使用框架可以加速整个开发过程。
作为开发者，你当然可以通过逐行编写代码从零开始构建一个项目。然而，大多数时候，我们仍然选择框架，因为它帮助我们更快、更一致地构建。
在使用API构建时也是如此。
我可以将模型视为结构化产品的一部分，而不仅仅是一个友好的聊天机器人。我可以给它更严格的规则。我可以强迫它通过一个清晰的框架来判断你的想法。我可以要求它提出警示信号，将你的想法与失败的产品进行比较，并用明确的标准进行评分。
在早期阶段，鼓励很容易找到。但清晰的判断则要难得多。
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I have been asked this question many times: What is the difference between using IdeaGrit(https://ideagrit.foundersailab.com/) and using ChatGPT directly?<p>Every time I answer this question, I feel I can only provide part of the answer. My thoughts are fragmented. So I decided to document them here and clearly show the difference.<p>Several months ago, I joined a WhatsApp channel with around 500 people. When a community becomes big enough, you start noticing interesting patterns.<p>One thing I noticed is this: no matter who announces that they are going to launch a product in the channel, everyone usually follows the same pattern. “That sounds amazing.” “I would definitely use it.” “Can’t wait to try.”<p>Of course, I do not think people are intentionally lying. Most of the time, people are just being kind. They do not want to be the person who sounds negative.<p>But I also think many people do not even notice this coordinated behaviour at all. This is just the most natural reaction towards another person’s idea.<p>And I think this is not only a community problem. This is a human reaction. It is much easier to agree than to challenge.<p>I saw a very hot post on Reddit asking: Why do people suddenly feel they have so many competitors the moment they start doing marketing?<p>I think this question is very interesting. When you are still building, the world feels quiet. You are focused on your own product, your features, your roadmap. You may even feel your idea is quite unique.<p>But the moment you start marketing, life suddenly becomes harsher. Because now you are not only building anymore. You are trying to sell.<p>And when you try to sell, you are forced to look at the market for real. Suddenly, competitors pop up everywhere. Fear starts to creep over you.<p>And you start wondering: why do all these competitors appear exactly when I finally start marketing? But maybe they were always there. Your brain just strategically avoided seeing them before. Marketing removes the illusion that building alone is enough.<p>And this is also why using a general LLM directly can sometimes become tricky.<p>In artificial intelligence, there is a concept called AI sycophancy. It means that large language models sometimes tailor their responses to what they think the user wants to hear, instead of what is accurate, useful, or warranted.<p>The behaviour can take many forms. An assistant may agree even when your opinion is too weak. It may abandon a correct answer after you ask, “Are you sure?” It may validate your belief, your decision, your product idea, or even your self-image too quickly. It may praise your work in a way that feels good, but does not actually help you see the truth.<p>Does this behaviour sound similar to what I described earlier in the WhatsApp channel? I think it does. In both cases, it is a very human reaction.<p>I published a post a week ago about how to quickly find your first digital product to sell on Gumroad using the famous product design framework, CIRCLES.(https://xianli.substack.com/p/how-to-use-the-circles-framework)<p>The feedback was huge. People kept telling me it was useful.<p>You can probably get similar results after chatting with an LLM for hours. But the key word is hours. Using a framework early can accelerate the whole development process.<p>As a developer, you can definitely build a project from scratch by writing the code line by line. However, most of the time, we still choose a framework because it helps us build faster and more consistently.<p>The same applies when building with the API.<p>I can treat the model as part of a structured product, not just a friendly chatbot. I can give it stricter rules. I can force it to judge your idea through a clear framework. I can ask it to surface red flags, compare your idea against failed products, and score it with clear criteria.<p>In the early stage, encouragement is easy to find. But clear judgment is much harder to find.