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随着人工智能的出现，软件的边际成本正趋近于零。软件不再是一种稀缺资源。这并不是一个新想法，但当我考虑我的应用程序的盈利模式时，这一观点让我深受触动。除非你运气好（例如网络效应、时机合适），或者是早期进入者，或者提供了卓越的价值，否则软件的自然成本就是免费的。 Intuit就是一个早期进入者、提供了极高价值的软件案例。而Intuit对此心知肚明。他们利用这一优势，甚至到了掠夺性的程度。我的妻子是一名EA（注册会计师），我知道Intuit对所有用户施加了很大的压力。转换成本很高，而且由于这个行业是一个寡头垄断市场，实际上没有其他可以选择的替代品。但这一切也终将过去。希望我们很快会看到有人创造定制解决方案，绕过Intuit。哦，我是多么期待那一天（我知道这很讽刺）。我认为这意味着，如果你找不到1000个粉丝，或者是在旧模式下进入的，尽可能多地获取用户，然后转向广告模式就是一条出路。或者也许是战利品/赌博式的上瘾机制？大数据？每个人都是影响者？监管细分市场？一旦你获得了规模，广告就能奏效；然后用户可以选择付费以避免广告，或者忍受广告。我们已经看到Netflix和Amazon Prime在这样做。真让人厌恶。我已经开始怀念过去了。还是我错了？

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With the advent of AI, the marginal cost of software is trending towards zero. Software is no longer a scarce resource.Not a new idea at all, but the implications hit me hard as I was considering monetization models for my apps.Unless you are lucky (network effects, timing), grandfathered in, or provide exceptional value, the natural cost of software is free.Intuit is an example of a grandfathered-in, exceptionally high-value software approach.And Intuit knows it. They leverage their advantage to a predatory extent.My wife is an EA, and I know for a fact Intuit puts the screws to all its users. Switching costs are high, and since the sector is an oligopoly, there's really no one to switch to.But that too shall pass. Hopefully we'll soon see people create bespoke solutions that cut Intuit out. Oh, how I look forward to that day (ironic, I know).This implies, I think, that if you can't find 1,000 fans or got in under the old model, getting as many users as possible and then transitioning to an advertising model is The Way.Or perhaps loot/gambling style addictive mechanics? Big data? Everyone an influencer? Regulatory niches?Once you have scale, advertising works; then users can either pay to avoid it or endure it. We see Netflix and Amazon Prime already doing this.Yuck. I'm already nostalgic. Or am I wrong?

一个令人不安的想法：一个软件的边际成本为零的世界。