请问HN:作为独立开发者,如何获得自然增长的用户群?
我最近成为了一名全职独立游戏开发者。<p>虽然我对自己的技术和创意输出充满信心,但宣传我可能发布的有趣且值得人们花时间关注的内容似乎变得越来越令我感到畏惧。大多数流行的技术渠道,如 Hacker News 或特定的 Reddit 子版块,都需要积极参与社区并进行“积累声望”,才能发布内容,这让我很难抽出时间去做(我更愿意专注于自己的项目)。Twitter(现称 X)和 Bluesky 对游戏开发话题的可见度较低。所有以文本为主的网站似乎都变得非常难以进行有机营销,尤其是在人工智能内容泛滥之后。<p>Instagram、TikTok 和 Twitch 是我更愿意在进入实际花费营销预算模式时使用的渠道(即非有机营销;这也是我会进入 Steam 或 App Store 级别营销的时机)。<p>到目前为止,YouTube 似乎是一个算法相对宽松的地方,不像其他平台设置了那么多门槛,但这里并不是获取高质量反馈的理想之地(令人惊讶的是,LinkedIn 上的视频表现相当不错——在互动方面,但不确定这是否是正确的渠道)。<p>在类似情况下的朋友们是如何应对的呢?
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I have recently become a fulltime indie gamedev.<p>While I'm willing to trust myself on technical and creative output, the topic of getting the word out that I might release something interesting and worth people's time seems to have become increasingly daunting. Most popular technical channels like HN / specific sub-reddits require active community participation and "karma-farming" just to be able to post something, which is hard for me to spend time on (I'd rather work on my stuff). Twitter(X) / Bluesky have low visibility for gamedev topics. All text-focused websites seem to have become really hard organic marketing channels especially after AI slop came in.<p>IG / Tiktok / Twitch would be channels I'd rather use when I get into the actual spending-marketing-dollars mode (i.e., inorganic; which is also when I'd get into Steam / App Store level marketing as well).<p>So far, Youtube seems to be the one place where the algorithm might not be quite as punitive as the gates that other places have put up, but it's not a place for getting high-quality feedback (surprisingly videos on LinkedIn do rather well - on engagement but not sure that's the right channel).<p>What do folks here in a similar situation do?